Salomon Los Angeles Store Opening 

To celebrate the grand opening of their first Los Angeles store, Salomon partnered with MATTE to host a two-day exclusive event designed to drive buzz, generate sales, and introduce the brand to a new and energized audience.

Our team led creative development for the experience, from visual identity and graphics to on-site design and production, highlighting the brand’s evolution at the intersection of culture, lifestyle, and performance.

The two days of music, food, shoe customization, and VIPs celebrated Salomon’s dual identity: deeply rooted in performance, craftsmanship, and mountain heritage. While also embracing an urban, creative, and fashion-forward side. The results painted a picture of success, with opening day being the biggest day in Salomon’s sales history, with a 31% increase over their previous record.