The Ritz-Carlton Residences, South Beach

Client

Sobe Sky Development LLC

Year

2023 - 2025

Tags

  • Branding
  • Content & Campaign
  • Digital
  • Hospitality
  • Lifestyle
  • Luxury

The Context

BREAKING GROUND

MATTE’s creative services found a perfect counterpart in The Ritz-Carlton Residences, where we led the development of a multi-faceted visual and storytelling suite of materials to bring their new South Beach, Miami condominium residences to life, crafting compelling physical and digital designs to drive interest, evoke desire, and elevate sales.

The Approach

STORYTELLING A PROPERTY

Our approach anchored in three core elements:

  • The South Beach location, with its renowned natural beauty, vibrant glamour, and cultural heritage.
  • A deep appreciation of Miami Beach’s living history, where music, art, design, food, and architecture converge in an iconic landscape.
  • The legacy of The Ritz-Carlton itself—a brand known worldwide for its unparalleled hospitality, now extending that legacy into permanent residences designed with discerning luxury in mind.

The Outcome

A PIECE OF HISTORY

Our creative strategy centered on placing the reader in the perspective of a future resident, evoking the sensory experience of life at The Ritz-Carlton Residences, South Beach. Through imagery and design, we aimed to capture the serene, airy quality of the residences themselves, combining a sense of calm with South Beach’s vibrant, colorful energy. To bring this vision to life, we emphasized POV shots and expansive views that reflect the grand beauty and precious tranquility of the surroundings, along with lively, celebratory imagery that conveys a life well-lived—even in sections dedicated to tributing the location’s rich history.

We aimed to make potential residents feel the experience firsthand through tangible and digital touchpoints: the texture and packaging of the coffee table book, the seamless navigation of the website, and the sensory-rich photography.

MARKETING COLLATERAL

A HOLISTIC SUITE

Additional creative outputs included a range of both digital and physical marketing collateral—branded stationary, brochures, property fact sheets, designed site, amenity & floor plans, digital ads and video loops for the sales center, and social media videos—all crafted to reflect the high-end allure of the property.

The Website

MATTE designed and developed a custom website that captures the luxury and character of their beachfront properties. From UX strategy to bespoke micro-interactions, we built a responsive, easy-to-navigate platform that seamlessly blends clean design with practical functionality—streamlining the product and creating a digital experience as thoughtful, detail-oriented, and refined as each one of their residences.

Across five photoshoots, our photography and video channeled the dream of living at The Ritz-Carlton, all captured with the residences themselves having not yet been constructed

  • Chief Creative Officer / Partner

    Matthew Rowean

  • Chief Client Officer

    Caren Brody 

  • Vice President, Client Services

    Ben Rush

  • Group Client Director

    Morgan Checkley

  • Client Director

    Yasmine Panah

  • Junior Client Manager

    Antonia Singer

  • Creative Director

    Derek Fearon

    Rita Juárez

  • Senior Art Director

    Josie Florance

  • Designer

    Ross AcurI

  • Junior Designer

    Salvo Behar

  • Design Fellow

    Victor Shemper

  • Experiential Production Coordinator

    Joey Daoud

  • Director, Digital

    Rei H

  • Development

    Lucas Vocos

  • UX/UI Designer

    Andy Balboa

  • Digital Marketing Lead

    Max Levine

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