For the first time in the U.S, Planet OMEGA touched down in New York City for a special exhibit showcasing the long-standing history of the brand throughout a number of important cultural moments. Having previously toured in Shanghai + Europe, this iteration brought to life the seven pillars of the brand while creating an environment for VIP ambassadors, clients and the public to engage with OMEGA.

MATTE was tasked with creating an immersive 12-day OMEGA House experience in New York City, strategically positioned in a high-traffic area. The experience was open to the public during the day, offering engaging installations and curated space and transformed into an exclusive event space at night. Central to the experience was the Planet OMEGA Exhibit, which will be enhanced with interwoven narratives, disruptive events, product presentations, ambassador appearances, and a captivating opening event, with the aim of global brand awareness, luxury ambiance, and viral moments.

Bringing to life the brand’s 7 pillars, we created a modular space that puts the experience at the forefront. Featuring an array of brand storytelling, interactive touch points, programming and photo moments, the Omega House served as a hub for Omega to capitalize on the brand’s momentum and highlight their historical reverence.