Taking inspiration from Marc Jacobs’ Runway 2024 aesthetic, MATTE connects the show’s creative approach to our event capture and edit. With strategic camera placements, our angles frame every look, representing the show's energy and style, while maintaining a reasonably low footprint.

Through innovative curation and capture, MATTE worked to bring a new perspective to a well-known location.The task at hand was to surprise the viewer in the same way the collection does.

With the incredible surrealist, oversized table and chairs sculpture by Robert Therrien, we embraced the opportunity to play with scale and force a bold perspective. The audience’s chairs closely resemble the art piece, which gave us the opportunity for a big reveal: when we finally show the viewer the disproportionately large furniture.

Our quick turnaround and content capture capabilities provided Marc Jacobs with imagery and video stylised to be used across channels. The edit aligns with the designer’s creative intention to exaggerate and distort the mundane and expected, including the show’s pace. We captured the doll-like and almost absurd essence of the models, shown in contrast with the sparse set, and transported viewers to give them a front row seat.