Apple Music x Cardi B Album Launch Event

To mark the drop of Am I The Drama, Apple Music partnered with MATTE to produce a one-night event in NYC. Set inside HERO for 250 guests and streamed worldwide, the launch moved between interview and performance, designed to feel close, even when broadcast far.

Inspired by the album’s cover art, MATTE reimagined the venue as a gothic study in light and shadow. A tunnel glowed red. A boudoir served drinks. The stage became a threshold—Cardi B in conversation, then in control. It was less a party, more a constructed atmosphere.

A global audience tuned in. Cardi’s superfans, inner circle, and VIPs showed up. And within 24 hours, Am I The Drama broke records across Apple Music, Billboard, and Guinness—debuting at No. 1 and holding the throne for a week